Given that World Vision is a charity funded organisation they have a minimal budget for organising fund raising activities. eMail campaigns provide a cost-effective way for them to reach a large number of people in a direct way.
Campaign Monitor is the industry leading broadcast channel. Campaign Monitor provides an easy to use interface coupled with innovative design and spam testing tools to ensure that your campaign gains maximum exposure.
Gareth helped McCann Digital Birmingham deliver this project for their client and they retain full ownership of the creative and content.