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Vauxhall use their own bespoke CMS (Content Management System), for email broadcast. These emails were built to Campaign Monitor specifications and tested using the Campaign Monitor design testing tool.
We then adapted them to use the bespoke CMS tags that allow Vauxhall dealers to customise emails that they are sending to their prospective customers.
Gareth helped McCann Digital Birmingham deliver this project for their client and they retain full ownership of the creative and content.